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Reasons why Voice Over can be hard work

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Please forgive me for such a long delay. October is my busiest month, not just for voice over but for my other careers. I am a severe workaholic, but I’ll my best to keep up with posting every 1-2 weeks.

So for today’s post, as always, please read but keep an open mind. The information here is based on my own experiences and that of some of my colleagues and friends. I don’t speak for everyone. And don’t let what I have to say discourage you from your VO journey. My only goal here is to share knowledge.

“I’m a Voice Over and I feel like I haven’t worked a day in my life.” When I first started in VO, a teacher actually said those words at the beginning of the workshop. Looking back, I would have started laughing out loud if I knew then what I know now.

To my knowledge this person is still using that phrase as she/he continues teaching waaaaayyyy more than actually performing VO. It also doesn’t help that more than too many have little to nothing good to say about the person as a talent.

Why won’t I say their name? I keep it confidential on this blog because it’s really unprofessional and quite tacky to denounce a person so publicly. It’s also slander, which is wrong. You’re going to encounter lots of people like that, though. If you do, here are signs to watch out for:

  1. A demo is guaranteed after the workshop: The majority of those working in VO frown at this, especially if you’re just starting out. It’s not recommended these days. However, I’ve seen posts now and then that pop up where a demo is offered as credit for attending a workshop. But before considering, you must do your research on the producer. Listen to audio samples if any are available. Ask opinions of fellow VO talent.
  2. They coached “big name” talent but have nothing to show for it. I knew a woman who liked to boast on her website that she coached American Idol finalists, the Dixie Chicks and others, yet she had no proof. She also claimed to be a jack-of-all-trades, yet again, where’s the proof?
  3. They put down other VO talent and producers openly then insist only they know the business while trying to sell marketing materials. Or, they say, “I normally charge this much, but for you I’ll only charge this.” If it’s too good to be true, trust me, it is. Ask questions, lots of them. If the so-called coach/demo producer gets impatient or frustrated or gives shady answers, those are major red flags. Don’t ignore them!

Voice Over isn’t easy. When you find your niche it becomes more comfortable because you develop skill and confidence. But there are still jobs that require hours of using your voice, or taking direction from others. If the latter takes too long, it won’t look good on you. Directors don’t want to hire someone who doesn’t instantly take direction. Never ever forget, time is money. You’ll be reading this a great deal in my blog because it’s brutal honesty.

People who to this day still go around teaching the idea that as a VO they feel like they’ve never worked a day in their life is a false teacher. Beware of them!

VO is wonderful and yes it’s great fun, but there is in fact work involved that quite a few people don’t realize.

Please bear with me. The list is examples of what I’ve seen and experienced. Not everyone will say the same.

Here’s why VO can be hard work:

  1. If doing video game work you might be screaming for hours which means you’ll be hoarse for days or possibly weeks.
  2. If doing animation you might be required to voice 3, 4, or 5 different characters that MUST NOT sound the same.
  3. You could be in a small booth for 3-4 hours at a time.
  4. If reading audiobooks you must have a good flow with the words, understand where and when to take breaths and make the characters stand out without sounding cartoonish (unless it’s a kids book)
  5. Recording a commercial? Do you know the product? The intended audience? The right words that make the meaning of the copy standout to listeners? How to sound natural and believable instead of like an announcer?
  6. If doing an elearning project can you sound engaged with the copy given to you without sounding bored out of your mind?
  7. Can you build a good space to record at home with? Do you have a website to showcase your demos?
  8. You’re reading a commercial that involves an energetic pace. Can you record a number of variations while keeping the energy high for multiple takes?
  9. Do you understand recording software? Audio gear? Working on both PC and Mac?
  10. Do you understand microphone technique? Editing? Adjusting the gain on your audio interface?
  11. Are you prepared to dedicate time to marketing EVERYDAY? Are you prepared to keep up with all the current events in VO?

I could keep going, seriously I could. But I’d probably wear you out. Here’s the point. VO is something you do out of passion, without expecting guarantees. If a teacher brags about living the good life because they barely have to do anything except talk into a microphone then they’re scam artists. Chances are they make more money convincing others to take their VO workshops and then telling them they’re ready to have demos made after one lesson.

Do your homework. If you find a name look up everything you can find. They’re experts at animation or video games do they have an IMDb page? If they’re known for commercials do they have a website with demos? If they’re experts at audiobooks are they listed as narrators on Audible.com? Are they on LinkedIn? Facebook? Twitter? Instagram? YouTube? Do they share connections with well known VO people?

Research and research some more! Be careful out there!

Embrace the Art of Learning Voice Over

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Patience is a virtue often underrated due to a fast-paced society we live in. People want to be famous right now so that others will grovel at their feet and pay money to see them at a convention. They want to be rich so that they never have to get a 9 to 5 job or splurge on ridiculous luxuries. The list goes on of course.

However, if everything happened quickly, how would you handle the consequences of what comes after?

Quite a few celebrities are dealing with harsh realities nowadays of getting heavily in debt due to their overspending and poor decision making. Some have turned to taking roles in B, C and D movies just to make money. Audiences used to glorify their names in movies, and now they taunt them on the internet and in Cards Against Humanity. At the same time, if the celebrity is happy to perform in poorly received films, then so be it. Let them use the sources that work to pay their debts.

Back to us, though; what’s wrong with learning? Here’s what people have shared with me so far.

It’s expensive. Think of college. A great number of people are still paying off their college tuition. Some say college is worth it, others say it isn’t. For actors, it depends on what you want out of your life. Not everyone who went to Julliard made it big. I’ve even met a few who flat out told me it wasn’t worth it. But what I found myself asking was, what did they want out of it? An immediate job in a Broadway play? An invite to audition to for Steven Spielberg? Or an education at one of the finest performing institutes in the world?

Time. Some of us are late bloomers. Including myself. Who cares? I may not make it as a romantic leading lady in a Hollywood film like Jennifer Lawrence, but I don’t care because it’s not something I want. I’d rather be a highly respected performer like Meryl Streep, Judi Dench, or Helen Mirren. They’ve been working steadily for years and age hasn’t stopped them. As I’ve grown in my career I’ve discovered that my interest in performing is also awakening my interest in being creative elsewhere: writing, producing, maybe directing, maybe even game design. These days rather than realize that the clock is ticking as an actor and a VO, I’m looking to expand my horizons. How do I do this? NETWORKING! I’m getting to know all kinds of people in other areas of entertainment like music composers, game designers, coders, writers, producers, directors, and on and on. I don’t look at who is more likely to get my foot in the door, but more of what can I learn from their experience. If I die before accomplishing any of my dreams, I can at least look back and know that I tried and hopefully inspire other generations to do the same. Morgan Freeman is a great example. He’s been acting since he was a child, but believe it or not, he didn’t get full recognition until he was in his 40s-50s. He didn’t stop learning and didn’t stop believing in himself.

 It’s hard work, all of it. Wouldn’t it be great to have a mother, father, aunt, uncle, cousin, brother or sister or grandparent working in this industry? They could open doors in a heartbeat. A lot of times they do. But even that can backfire. One actress I know of has a terrific fan base, has close to one hundred thousand followers on Twitter and worked on incredible projects. Yet her ticket in was through her brother because of how established he was in the industry. This actress has earned her place with respect due to proven talen; at the same time, it’s not surprising to see quite a few trolls on the internet blasting the fact that she got in through nepotism. But folks, that’s life. It’s not going to change, ever! Get over it! You can spend hours on the internet griping about a situation you can’t control or move on and work on YOUR potential success, if you want it. If it takes a long time, then embrace the journey. Acknowledge how far you’ve come. In the end people will admire you for it and look up to you instead of bashing your name on forums for getting in through nepotism. Read books, take Udemy courses, watch tutorials on YouTube, attend workshops, listen to podcasts, audition for plays, be an extra in movies, TV and film, get to know ALL kinds of people, even production assistants! Take criticism with a grain of salt and move forward with the promise of continuing to learn. You might surprise yourself with results.

Now, I’m blunt in my posts nowadays because this business is blunt. It’s unfair, it’s ruthless, it’s not for the faint of heart, it’s tough to break into, but also, not impossible. It depends on you. If you don’t make it on Hollywood, make it happen in hometown. YouTube is all the rage now. Even celebrities have YouTube pages just to keep up with what’s current in the world. Make a short film, sing a cover version of a well-known song, open your mind and be creative with your skills.

At the same time, expect criticism and trolls because they’re everywhere and not going away. If some people give you genuine, helpful advice, take it! If others put you down, shrug your shoulders and move on.

***This post was written last Friday which also was the day I received some devastating news in the VO community. A “Pay To Play” site known as Voices dot com bought Voicebank. I don’t want to go into the subject too much but if you need to read more about this and why it’s bad news then start by visiting these sites:

http://www.nethervoice.com/2017/08/09/a-deal-with-the-devil/

https://tomdheere.com/voiceovers-voice-bank-and-voices-dot-com-the-not-silent-blog-81517/

http://www.bryansaint.com/voices-com-reviews-major-update/

10 Reasons why you won’t make it as a voice over part 2

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Continuing from last time on 10 Reasons why you won’t make it as a voice over. Please remember it’s not about saying you will never be a voice over, it’s what you’re not doing that’ll keep you from being a voice over.

  1. Demos: This… is the most important thing you WILL need. No excuses!! You can ever ask around about how important it is to have demos. If you don’t have at least one demo, you’ll be tossed aside. Recording demos on your own is frowned upon, especially if you don’t know what you’re doing (surprisingly, people still try). And keep this priceless piece advice with you: You get what you pay for. If you spend $200-$500 on a demo and it sounds like it was produced in an echoey room with noise in the background, poor sound effects, terrible reading or awful acting, you could not only lose opportunities to audition for projects, you could be remembered for your awful demo and denied a second chance. I’ve seen this happen too. I’ve been to studios where the engineers play horrible demos for everyone just for fun and they literally cringe after 8 seconds then make fun of the person’s name or such. Now some demo producers are generous by keeping fees under $1000, but listen to samples of demos they’ve worked on and decide if you like the quality. Have doubts about what sounds good? Visit Voicebank.net, go to demos and clients, click on agencies like Atlas Agency, DPN, Vox, Inc. SBV, Abrams Artists, AVO Talent or CESD. Play demos under some of the actors listed with the agent. Do you think your demo can stand out from theirs? I have a list of producers I recommend on my VO Knowledge Shared post.
  2. Performance: If you’re pursuing commercials can you read copy without sounding like you’re reading? Can you talk about a product like you’re sharing news of the product to your friend or family? Or if you’re pursing video games, are you prepared to do lots of shouting if it calls for it? Can you put yourself in the mind of a character in a bizarre or hostile environment and sound believable? Can you create voices for 3-4 different characters? If you want to work in animation, the info above still applies. But if you want to pursue anime, can you match the speed of lip flaps on one screen while seeing the script on another? Can you get the work done without lots of errors? Most of all, do you sound awesome on your polished produced demo and are able to reproduce that exact performance?
  3. Respect: This is crucial, not just for others but for yourself. Many entering voice over are offering their “services” for as low as $5 for work in commercials or narrations and so on. If you accept this payment and word gets around, you won’t be popular in the community. And word WILL get around. I see it all the time on social media. Websites and names are mentioned of those who charge little to nothing to book jobs that SHOULD pay more for use of your voice. If you join Pay 2 Play sites, beware of others who audition and offer low fees. Then there are the sites themselves. Some are very dishonest. If you get paid just $100 flat for recording a commercial that’s airing 10-20 times a day on TV or Radio, you’re missing the opportunity to negotiate for residuals (payment for every time it airs). You also risk damaging your reputation. If word gets around you’re willing to work cheap for one company but not for another, how will you handle the situation? Word travels fast.
  4. You won’t take advice from working professionals: There are some who have this idea that they’re good at everything. I’ve seen folks who have potential for corporate or industrials spend years trying to break in animation and games. I’ve also seen announcers attempt audiobooks, and video game VO talent try commercials. But when the pros (super established VO talent or producers, directors, casting or booth directors) give subtle advice and the talent either rolls their eyes or bashes their name on social media for suggesting ideas that could help, it means wasting an opportunity to find a niche that truly works for you. Don’t try to do everything. It’s ridiculous. My strength is animation and games, I believe I have potential in other markets but if a respected pro tells me otherwise I’m totally ok. You may find you have a gift when it comes to long form narration even though you yearn to do video games. Embrace what comes naturally first, then try other genres. However, learn to take any and all advice that’s freely given. Now if it’s a put down or negative comments (even from a pro) then yes, toss it aside. I’ve only encountered maybe 4 people in the voice over community who I won’t recommend as a talent or a coach. They’re long time VO talent with lots of credits in various genres, at the same time they’re grouchy, egotistical, and in some cases VERY insecure about others pursuing voice over. I won’t take their advice because it’s often negative and in a few cases incredibly rude and belittling. Anyone who acts in such a way is a bully, and believe me when I say word travels fast.
  5. You want to be famous like so-and-so and that’s all: If fame is all you want, then VO may not be what you’re looking for. I know plenty of famous VO talent and I’ll tell you this, most weren’t thinking about having thousands of Twitter followers, or interviews in magazines or invites to conventions all over the world. They love acting and they love Entertainment. They got as far as they did through hard word and luck. They’re the nice talent who are respectful even to beginners. I also know talent who are known for a few shows yet play the same kinds of characters over and over. Then they brag about having lots of fans, convention appearances, and money that comes from charging for autographs or pictures taken with them. They may be famous and have lots of fans, but the stories I hear from those who’ve seen the voice actors in person are far from positive. And worse, those who select certain individuals as idols they want to be like (I’ve met a good number of them), end up sabotaging themselves due to trying to be someone they’re not or modeling themselves as the next so-and-so. I’ve seen YouTube videos of a person doing this and constantly mispronouncing the voice actor’s name. This person unfortunately only wanted fame. He/she wanted the worship and praise of others clapping and screaming and throwing themselves at his/her feet. Here’s what’s ironic. The person isn’t a famous VO, he/she is an infamous wannabe. I see their name mentioned now and then, and I read unpleasant stories about them on blogs, message boards, and other social media sites. Do you want fame or infamy? The best kind of “fame” to aim for is respect from other VO talent and clientele. Be someone who is patient, dependable, understanding, easy to work with, joyful, honest, and hardworking. Then your name will spread around the community with compliments and praise. And in time clients (producers, agents, directors, etc.) will seek you out. I’ve gotten some great work just because someone I trained with in a workshop, auditioned for on a project I didn’t book, or met through colleague recommended me.

I could go on with more reasons that would prevent you from becoming a VO talent, but you’ll likely find tips on other blogs that are either similar to all the above or expanded to up to 20 reasons.

And as I said before, don’t use this list to be discouraged, use it to prevent obstacles from happening in your journey to discovering yourself. VO may not be for you after all. Don’t treat the news as a bad thing. Use it to figure out what you can do and where to go from there.

Voice Over Knowledge Shared

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images

Want to guess how many times I get asked “How can I be a voice actor?”

I have no problem hearing the question, because I was asking it myself years ago. There is a problem, though. The advice that I tend to offer for free is typically ignored or unappreciated. It’s okay. I’m not bitter. But I do find it irritable when folks expect an easy way to get in, as though I could wave some magic wand and just turn them into legit voice actors. Or as one person asked me:  “Could you help me get a lead on one of your shows?”

First let me just say that I fully respect anyone and everyone who has aspirations to do what they love, and I want to support individuals who are serious about pursuing their dream careers. However, there are those who want to bypass the work and rely on ego and attitude to get them places. I’m sorry to say, they probably won’t get too far. I’ve put in so much time to write emails full of information which I researched for days and days and in some cases received from genuine voice over resources themselves. Lately no one wants to read all the info; they want me to make a phone call and give fictional praise on their behalf because they believe they’re just as good as the talent working today. If I don’t know you personally and have never seen you act then it’s not going to happen. If you call one of my clients, agents or teachers and falsely claim that I recommended you when I didn’t, it really won’t happen. And to folks who use anger and bullying, it will NEVER happen. For everyone else, this is not meant to be discouraging; it’s meant to give some direction.

Back to what is said at the top of the page, “Knowledge is Power”, and the internet is a gold mine of knowledge. I’ve trained with numerous working voice actors, attended seminars and workshops by respected casting directors, networked for years with voice over talent who are my second family, and together we’ve all kept up with what’s current in the entertainment industry, the markets, the genres, conventions, workshops, tutorials and LOTS more through the internet and word of mouth. So instead of responding to emails and posting all the precious information I’ve put together, I’m going to put as best as I possibly can a condensed version here on my blog. Anyone who emails me asking the same questions will be sent a link here. If you are a potential voice actor, it’ll be your job to decide what to do with this information. Keep in mind two things though: Voice over is VERY competitive, and no matter where you are in your career, you shouldn’t EVER stop learning.

Pat class me focused

To be a Voice Over know first that acting is acting. I know of very few people who got into voice over work without being an actor first. Even if you only want to pursue commercials, narrations, or announcements, an acting class will benefit you in tremendous ways whether it be theater, film, or improvisation. You gain an understanding of what it means to be directed, how to use your voice correctly, and enhanced reading skills. If goals are focused towards animation, video games, anime or puppetry, acting classes are MUST. No excuses. Funny voices don’t make a character authentic, acting does. If you live somewhere that doesn’t have ongoing film, theater or improvisation classes to take in person fear not. Thanks to Skype, Zoom, Youtube and many others you can learn from a distance by attending webinars, online programs, group courses or one-on-one training with a reputable coach. Some names mentioned are people I haven’t trained with yet but through colleagues that I trust without any doubt whatsoever, I believe they’re experts worthy of notice. If there’s a name on my list of teachers that isn’t mentioned it’s due to one of two possible reasons: 1. I haven’t heard of the individual yet. 2. I have in fact trained with the individual and what they teach is false.

Everyone has a website these days so all you have to do is google their names for more info.

IMPORTANT NOTE ON DEMOS: Do not get a demo made until you’ve had enough training to start somewhere. False teachers/producers will try to talk you into letting them produce your demo when you’re far from ready. It’s an expensive mistake that can also damage your first impression to others. People remember bad demos. NEVER forget that. Visit http://www.videovoicebank.net for examples of top-notch demos. Listen to names (including celebrities) under agents like William Morris Endeavor, DPN, CAA, VOX Inc., CESD, SBV, AVO, Atlas Talent, Osbrink Agency, Coast to Coast Talent, Abrams Artists and Associates, and TGMD. Can you do what they do and sound believable?

Teachers I have trained with, most have expertise in more than one genre or market: Lisa Biggs (kid voices, voice acting toys), Everett Oliver (animation), Pat Fraley (audio books, animation), Cliff Zellman (commercials), Ginny McSwain (video games), Bob Bergen (animation), Dave Fennoy (video games), Joyce Castellanos (Promos), Mary Lynn Wissner (commercials), Katie Leigh (animation), Marice Tobias (commercials/narration), Richard Horvitz (animation), MJ Lallo (animation), Bill Holmes (commercials), Marc Cashman (commercials), Lani Minella (video games), Bruce Carey (commercials), Bob Michaels (commercials), John Swasey and Ned Lott (ADR Looping)

Demo Producers I have worked with or I have complete trust in: Chuck Duran, Marc Graue Studios, Susan Palyo at Voice Trax West, Cliff Zellman, Richard Horvitz, Nancy Wolfson, Roy B. Yokelson, David Rosenthal, Cristina Milizia

Voice Over Guides from Working Professionals in Animation, Video Games and Anime:
https://iwanttobeavoiceactor.com
http://www.kylehebert.com/
http://www.crispinfreeman.com/faq.html

Group/Private Training and Workouts for all kinds of Voice Over markets:
http://www.globalvoiceacademy.com/
http://www.voicetraxwest.com/classdescriptions/
http://www.fixinthemix.com/Voiceover_VO_Class.htm

Voice Over Blogs or Web Talk Shows:
http://www.nethervoice.com/nethervoice/
http://courvo.com/blog
http://blog.audioconnell.com/
http://www.vobuzzweekly.com/

Help with Marketing and more:
https://www.marcscottcoaching.com/lesson/marketing-for-success/ 
http://anneganguzza.com/services
http://www.celiasiegel.com/

Voice Over Communities:
http://www.vo-bb.com/phpBB2/
https://twitter.com/courvo/lists/voiceoverists (Also search for a plethora of groups on Linkedin, Facebook, Pinterest, etc.)
http://www.voiceoveruniverse.com/
http://www.voxyladies.com/

Voice Over Conventions:
http://www.voatlanta.me/
http://www.faffcon.com/ (working professionals only)
http://faffcamp.com/ (those starting out or already seasoned in VO)
http://www.world-voices.org (runs WOVOCON)
http://randythomaspresents.com/
http://www.midatlanticvo.com/
http://voxyladies.com/voxy-summit-2016/
http://www.midwestvoiceoverconference.com/
http://thatsvoiceover.com/

Home Recording Studio Experts:
Dan Lenard – www.homevoiceoverstudio.com/
George Whittam – http://www.vostudiotech.com/
Dan Friedman – http://www.sound4vo.com/

A few examples of Professional Voice Over Websites:
http://voiceoversandvocals.com/ 
http://bethchaplin.com/VO/
http://www.bernadettesullivan.com/
http://www.nazvoice.com/
http://www.lorialan.com/
http://www.mikematheson.com/
http://www.dbcoopervo.com/yeah/

Miscellaneous Resources:
http://www.voiceoverresourceguide.com/
https://www.audiopub.org/ (for audio book narrators)
https://www.voiceoverxtra.com/
Last but nowhere near the least are Don’ts and Do’s that I’ve compiled based on my own experiences. May you all follow your dreams and find success!

WHAT NOT TO DO
– Don’t stop in the middle of a recording. If you mess up during a recording or audition don’t ask the engineer to stop recording and don’t waste time apologizing, just go back to the beginning of a line or paragraph and start again. Engineers can edit out mistakes.

-Don’t offer suggestions to the director unless you are asked

-Don’t let any coach (no matter how reputable) convince you that you’re ready to make demo after 2-3 sessions, especially if you’re a beginner.

-Don’t have a friend make an edit for you unless they have extensive professional experience. It’s very easy to tell if an audio production was produced on cheap software ore a high quality studio. You want the best to make you sound the best.

-Don’t eat dairy products or a super heavy meal before a recording session.

-Don’t spend thousands of dollars on a home studio, ask around for advice on good microphones, recording software, speakers, headphones, etc.

-Don’t show up in person to hand studios, agents, or casting directors your demo. Look at their website for rules on submissions (if there are any), then call to see if the company has a casting department or ask who casts the shows/games. Most casting directors prefer a link to your demo from a website rather than an mp3 as they take up space.

-Don’t tell everyone about a project you’ve recorded on social media unless the client is okay with it. Overzealous anime and video game fans will do almost anything to get the gossip on who voiced what character. Wait until the studio makes a cast announcement online or ask them personally if it’s okay to share news about your latest voice over job.

-DON’T EXAGGERATE ON YOUR RESUME. People in this business do look up people and places that you list and if it’s not legit, word will spread super quickly.

-Don’t call studios, agents or casting directors saying someone referred you if it’s not true. You won’t be hired and more than likely never trusted as second time.

-Don’t strike up a conversation with another VO actor at an audition in person. If there’s a script for you to look over, read it, study the available information. Afterwards, make friends, but be respectful to those auditioning after you.

-Don’t beg for a job. Ask about upcoming auditions or share news of a recent project (without bragging) or a new voice over demo, but don’t e-mail clients specifically asking if they can give you a job.

WHAT TO DO

-Do be on time when recording in a professional studio, fifteen minutes early at best.

-Do let producers, casting directors or your agent know if you’re running late (traffic, accidents, events, etc.)

-Do pay attention to all direction given to you in a session

-Do ask questions if something doesn’t make sense, don’t give the director a hard time pretending you understand if you really don’t

-Do bring your own water. Some studios have some for you but not always.

-Do practice a script if the client sends you a copy to work with. If you can look at your script the day before recording READ it and PRACTICE out loud.

-Do always keep training in some way, take ongoing acting lessons, attend workshops, seminars, watch youtube videos, read articles, listen to other demos

-Do market yourself with business cards, postcards, CDs, websites,

-Do network with others at events (see conventions list) you never know who you might meet

-Do keep up with what’s happening in the industry. So many do not do this.

-Do make friends with other VO talent. Many pass jobs to each other or recommend friends to agents and studios.

-Do keep a positive attitude, it’s a VERY competitive business and everyone goes through ups and downs. Everyone. But if you’re negative, especially around people in the business, people will not want to work with you or recommend you to clients.

-Do take care of your body with vocal warm-ups, physical exercises, and good personal hygiene.

-Do research coaches, classes, to see if they’re legit, ask around forums, get REAL opinions, don’t necessarily rely on online testimonials alone.

-Do listen very carefully to demos. Recognize what sounds real and what sounds fake. A voice actor (even a coach) may say they can sound like a baby, kids, teens, but vocally they’re incapable of sounding authentic. If you can sound like a baby, have it on your demo or be prepared to have a dynamite audition. First impressions really do matter.

-Do take criticism and learn from it.

-Do have fun! Enjoy life!

me recording

Commercial Voice Over… a mere start

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“I want to read commercials for radio, internet and TV and make lots of money.” Okay, nothing wrong with that but the competition is fierce. What kind of products? Cars? Food? Medical? Cosmetics? Restaurants? Sports?

If yes to all the above, first, you should know what you’re getting into. Second, practice! Third, market yourself. Back to practicing though, how are your reading skills? Read something out loud for 20 minutes every day, anything, a book, magazine, etc. After a week or two has passed, start recording yourself, and take notice of the pace you read; any words stand out need more emphasis? Is punctuation necessary? Are you telling a story or selling a product?

Now, look for newspaper clippings, ads in magazines and read them out loud as though for a commercial. Your job is sell the product to the listeners. So in the script, no matter how long or short, imagine your audience asking such questions as these: Who are you? What is the product you’re selling? Do you believe in the product? Why should I buy the product? How does this product work?

This technique is mentioned countless times, just like in the post regarding Dave Fennoy and his Video Game Acting workshop. However the questions in that post were meant to help the reader establish their characters. Here these questions are meant to help define what you, the seller, wants to say to the listener/buyer. The more you practice asking questions with your lines the more you’ll look at a script and understand how to interpret what you’re selling or sharing with listeners convincingly without writing many notes and thus developing a conversational reads.

If you’re alone, pretend someone is asking these questions. For practice, if you have a way to record yourself while reading the script and the questions, just cut the questions out of the audio once done and listen to the playback. Better yet, have a friend or family member read the questions and answer them the way you would on a conversational level.

First Example:
(SCRIPT)
What is the topic/product? Biodiversity. What does it do? It rules our oceans. But it’s threatened!
Why should I care? And that means big trouble for our life on Earth.
Oh? How is this possible? Learn why on the next Radio Expeditions special coming this October from the National Geographic Society and National Public Radio.
When? Call your local NPR station for broadcast times.

Second Example:
(SCRIPT)
Feel and See
Feel and see what? Genuine leather, Ceramic Craft and Metallic Craft. What for? The back of the all-new LG G4 has been fabricated in three cutting edge materials, each designed with an eye towards classic craftsmanship. Ok, is that all? And with 5.5” IPS Quantum QuadHD display and 16 MP camera with an f/1.8 lens underneath it all. So what does it do? It performs as beautifully as it looks.
Is it worth it? See the Great. Feel the Great.
Where can I learn more about it? Visit www.LG.com/G4

Third Example:
(SCRIPT)
What are you doing? Presenting the new Unstoppables collections with ultra-long-lasting scents. What do I do with these? Smell like the lifestyle you deserve. What are they called again? Unstoppables.

***
Do you sound like a conversational person or an announcer? If it’s the latter keep rehearsing, and asking the questions multiple times till you have a feel for the conversational. The vast majority of magazine ads are not written to read aloud like scripts for TV or radio, but if you can make them sound legit, they can make great copy for future commercial demos. Don’t be discouraged if it doesn’t work out. It’s about practice! There’s also the option to find commercial copy online through a genuine search on google. Then pick scripts that you feel comfortable with and repeat the question exercise again.
That my friends, is the just the start.
Later discussions will include which workshops or classes to consider for commercial voice over and classes that are helpful when pursuing animation and video games.

©2026 Mary Morgan // Voice Over Site by Voice Actor Websites

marymorganvoice@gmail.com
817-845-7862