marketing

Voice Over Knowledge Shared Updated List

January 20, 2022 by MaryMorgan

Yes folks! I’m still alive and quite busy these days. Due to the coronavirus I have a bit more time on my hands. I felt it best to update my Voice Over Knowledge Shared list as many things have changed. There are people on the old list I no longer associate with due to paying them for services that they did not deliver and thus have blocked me rather than handle the situation like a mature adult. People are scrambling to get into voice over more than ever before and competition is beyond challenging. You not only need solid acting skills and great demos. You MUST be able to record from your house and the audio needs to broadcast quality. No “ifs” and no “buts”. The biggest companies in the world are learning to record talent remotely and for a while, this is how it’s going to be until a miracle emerges for the human race.

There are numerous Facebook and Linkedin groups you can join as well in order to keep up with the radical changes that are happening at a rapid pace. Seriously. Some groups will not allow talent who are brand new or inexperienced but don’t let that get you down. Join those that are open to talent who are new or established. Everyone starts somewhere. There’s time to learn and get better, however, keep in mind the competition that’s out there.

And… take advantage of online classes and workshops NOW. Countless millions are out of work or struggling to make ends meet during this terrible time. Because of this, lots of wonderful teachers, producers, casting directors, etc have generously reduced the costs of their time and knowledge for the month of April. You don’t meed a super expensive webcam, or expensive audio equipment. Even your iPhone or android, or iPad and so on can be used. The majority of classes are taught through ZOOM which you can download for free and then click on any link sent from a VO coach through email.

Repeating what I posted last year: To be a Voice Over know first that acting is acting. I know of very few people who got into voice over work without being an actor first. Even if you only want to pursue commercials, narrations, or announcements, an acting class will benefit you in tremendous ways whether it be theater, film, or improvisation. You gain an understanding of what it means to be directed, how to use your voice correctly, and enhanced reading skills. If goals are focused towards animation, video games, anime or puppetry, acting classes are MUST. No excuses. Funny voices don’t make a character authentic, acting does. If you live somewhere that doesn’t have ongoing film, theater or improvisation classes to take in person fear not. Thanks to Skype, Zoom, YouTube and many others you can learn from a distance by attending webinars, online programs, group courses or one-on-one training with a reputable coach. Some names mentioned are people I haven’t trained with yet but through colleagues that I trust without any doubt whatsoever, I believe they’re experts worthy of notice. If there’s a name on my list of teachers that isn’t mentioned it’s due to one of two possible reasons: 1. I haven’t heard of the individual yet. 2. I have in fact trained with the individual and what they teach is false.

Everyone has a website these days so all you have to do is google their names for more info.

IMPORTANT NOTE ON DEMOS: Do not get a demo made until you’ve had enough training to start somewhere. False teachers/producers will try to talk you into letting them produce your demo when you’re far from ready. It’s an expensive mistake that can also damage your first impression to others. People remember bad demos. NEVER forget that. Visit websites for talent agencies such as like Dean Panaro Talent, CAA, VOX Inc., CESD, SBV, AVO, Atlas Talent Agency, Osbrink Agency, Coast to Coast Talent, and A3 Talent Agency. Listen to names who have representation on those sites (including celebrities). Can you do what they do and sound believable?

Teachers I have trained with, most have expertise in more than one genre or market. Google their names for more information about them: Andrea Toyias (video games), Trine Jensen (video games, acting, motion capture), Richard Dorton (video games, acting, motion capture), Sara Jane Sherman (animation), Rick Sellers (toys), Jennifer Trujillo (animation), Everett Oliver (animation), Pat Fraley (audio books, animation), Cliff Zellman (commercials and auto-motive), Carol Monda (audiobooks), David Rosenthal (animation, games, promos, commercials), Anne Ganguzza (corporate narration and e-learning), Cissy Jones (video games), Ginny McSwain (video games), Bob Bergen (animation), Dave Fennoy (video games), Joyce Castellanos (Promos), Mary Lynn Wissner (commercials), Katie Leigh (animation and ADR), Marice Tobias (commercials and narration), Richard Horvitz (animation), MJ Lallo (animation), Bill Holmes (commercials), Marc Cashman (commercials), Lani Minella (video games), John Swasey and Ned Lott (ADR Looping)

Demo Producers I have worked with or I have complete trust in: Trine Jensen, Chuck Duran, Marc Graue Studios, Susan Palyo at Voice Trax West, Rick Sellers, Cliff Zellman, Richard Horvitz, Nancy Wolfson, Roy B. Yokelson, David Rosenthal, Cristina Milizia

Voice Over Guides from Working Professionals in Animation, Video Games and Anime: (great place for beginners)

https://iwanttobeavoiceactor.com
http://www.kylehebert.com/
http://www.crispinfreeman.com/faq.html

Group/Private Training and Workouts for all kinds of Voice Over markets:

https://lonestarvo.com (great for beginners whether you’re in Texas or not)
https://www.thevopros.com/
http://www.globalvoiceacademy.com/ (great place for beginners)
http://www.voicetraxwest.com/classdescriptions/
http://www.fixinthemix.com/Voiceover_VO_Class.htm

Voice Over Blogs or Web Talk Shows:

http://www.nethervoice.com/nethervoice/
http://www.vobuzzweekly.com/
https://www.vobs.tv/

Help with Marketing and more (I spend the vast majority of my time on Linkedin):

https://www.marcscottcoaching.com/lesson/marketing-for-success/
http://anneganguzza.com/services
http://www.celiasiegel.com/ (has a published book called VoiceOver Achiever that is highly recommended for voice over branding)

Voice Over Communities:

https://twitter.com/courvo/lists/voiceoverists (Also search for a plethora of groups on Linkedin, Facebook, Pinterest, etc.)
https://voiceactingclub.com/

Voice Over Conventions:

http://www.voatlanta.me/
http://www.faffcon.com/ (working professionals only)
http://faffcamp.com/ (those starting out or already seasoned in VO)
http://www.world-voices.org (runs WOVOCON)
http://randythomaspresents.com/
http://www.midatlanticvo.com/
http://www.midwestvoiceoverconference.com/
http://thatsvoiceover.com/

Home Recording Studio Experts:

Dan Lenard – www.homevoiceoverstudio.com/
George Whittam – http://www.vostudiotech.com/
Dan Friedman – http://www.sound4vo.com/

A few examples of Professional Voice Over Websites:

http://voiceoversandvocals.com/
http://bethchaplin.com/VO/
http://www.bernadettesullivan.com/
http://www.nazvoice.com/
http://www.lorialan.com/
http://www.mikematheson.com/
https://dbcoopervo.com/

Miscellaneous Resources:

http://www.voiceoverresourceguide.com/
https://www.audiopub.org/ (for audio book narrators)
https://www.voiceoverxtra.com/

Last but nowhere near the least are Don’ts and Do’s that I’ve compiled based on my own experiences. May you all follow your dreams and find success!

WHAT NOT TO DO

– Don’t stop in the middle of a recording. If you mess up during a recording or audition don’t ask the engineer to stop recording and don’t waste time apologizing, just go back to the beginning of a line or paragraph and start again. Engineers can edit out mistakes.

-Don’t offer suggestions to the director unless you are asked

-Don’t let any coach (no matter how reputable) convince you that you’re ready to make demo after 2-3 sessions, especially if you’re a beginner.

-Don’t have a friend make an edit for you unless they have extensive professional experience. It’s very easy to tell if an audio production was produced on cheap software ore a high quality studio. You want the best to make you sound the best.

-Don’t eat dairy products or a super heavy meal before a recording session.

-Don’t spend thousands of dollars on a home studio, ask around for advice on good microphones, recording software, speakers, headphones, etc.

-Don’t show up in person to hand studios, agents, or casting directors your demo. Look at their website for rules on submissions (if there are any), then call to see if the company has a casting department or ask who casts the shows/games. Most casting directors prefer a link to your demo from a website rather than an mp3 as they take up space.

-Don’t tell everyone about a project you’ve recorded on social media unless the client is okay with it. Overzealous anime and video game fans will do almost anything to get the gossip on who voiced what character. Wait until the studio makes a cast announcement online or ask them personally if it’s okay to share news about your latest voice over job.

-DON’T EXAGGERATE ON YOUR RESUME. People in this business do look up people and places that you list and if it’s not legit, word will spread super quickly.

-Don’t call studios, agents or casting directors saying someone referred you if it’s not true. You won’t be hired and more than likely never trusted as second time.

-Don’t strike up a conversation with another VO actor at an audition in person. If there’s a script for you to look over, read it, study the available information. Afterwards, make friends, but be respectful to those auditioning after you.

-Don’t beg for a job. Ask about upcoming auditions or share news of a recent project (without bragging) or a new voice over demo, but don’t e-mail clients specifically asking if they can give you a job.

WHAT TO DO

-Do be on time when recording in a professional studio, fifteen minutes early at best.

-Do let producers, casting directors or your agent know if you’re running late (traffic, accidents, events, etc.)

-Do pay attention to all direction given to you in a session

-Do ask questions if something doesn’t make sense, don’t give the director a hard time pretending you understand if you really don’t

-Do bring your own water. Some studios have some for you but not always.

-Do practice a script if the client sends you a copy to work with. If you can look at your script the day before recording READ it and PRACTICE out loud.

-Do always keep training in some way, take ongoing acting lessons, attend workshops, seminars, watch youtube videos, read articles, listen to other demos

-Do market yourself with business cards, postcards, CDs, websites,

-Do network with others at events (see conventions list) you never know who you might meet

-Do keep up with what’s happening in the industry. So many do not do this.

-Do make friends with other VO talent. Many pass jobs to each other or recommend friends to agents and studios.

-Do keep a positive attitude, it’s a VERY competitive business and everyone goes through ups and downs. Everyone. But if you’re negative, especially around people in the business, people will not want to work with you or recommend you to clients.

-Do take care of your body with vocal warm-ups, physical exercises, and good personal hygiene.

-Do research coaches, classes, to see if they’re legit, ask around forums, get REAL opinions, don’t necessarily rely on online testimonials alone.

-Do listen very carefully to demos. Recognize what sounds real and what sounds fake. A voice actor (even a coach) may say they can sound like a baby, kids, teens, but vocally they’re incapable of sounding authentic. If you can sound like a baby, have it on your demo or be prepared to have a dynamite audition. First impressions really do matter.

-Do take criticism and learn from it.

Voice Over and the importance of Marketing, Marketing, Marketing!

January 23, 2018 by MaryMorgan

This is a topic that goes on and on and on and on because there’s just too much information and commitment involved. Thus, it’s the reason why every year new books are published on the subject of marketing with hundreds of pages of new data collected.

Few people want to hear about it because it’s a lot of work. Finding names, emails, or phone numbers is one thing, but these days it’s not enough. With the internet you have a plethora of options to help in your quest of building a good client database. This means finding a company by name, and finding who’s the creative director, production director, casting director, audio director or producers in audio production. Then it’s finding a contact number or email for the specific name associated with one of the titles above, and putting together a clever introduction by phone or letter. If you choose the latter DO NOT use “Dear Sir or Madam”. That’s long gone and guarantees your note to the trash before the potential client can bother reading the next sentence. Remember folks, time is money in this industry. And don’t make your letter all about you:

“I’m a voice over. I’m the voice of this brand. I’m known for this and that, but I’ve also done this, this, this, this..”

Things have changed now and the absolute best way to get notice is to show you care about the client as a human being, not a prospective paycheck. Here’s where the research starts.

Let’s say you want to work in commercials; start by googling advertising companies in your area. Don’t search all over the country, start simple, the nearest city (even if its more than 150 miles away). You might start a search like this, for example: “advertising agencies” + Houston

As you can tell from the screenshot, you have some places to start, and that’s just one page. I experimented further by finding a company name: Adhere Creative.

Next, I want to find who’s in charge of creative direction or production. You can try googling such as: Adhere Creative, Creative Director; see what happens. You can also use LinkedIn which is a great way to find direct names to contact. Here’s another snip shot to show what I mean. I type the name of the company, then search under people associated with it. The first that comes up is a name with the profession of Executive Partner/Director of Marketing. Perfect! Alas, here’s where it’ll get tricky.

Here are your options:

Attempt to connect with the name on LinkedIn. Chances are they may not accept but you can try.
Call Adhere Creative and ask what’s the best way to get in touch with the name you’re looking to get in touch with. You might get a phone number, you might get an email, and you’ll more than likely get an answering machine. Either way, prepare how you want to present yourself and be sure to get to the point.
If you find an email address and prefer to use that instead of calling them then pay attention to all the info below before you send an email.

Try to find out what you can about the person you’re emailing. Don’t look at it as stalking, this is research. Let’s go back to the example on LinkedIn.

The name associated with Adhere Creative is Matt Lee (I don’t know this person. It’s just an example). I click on his page seeing there’s a summary of who he is, what he’s done, his knowledge and work experience. Browse the whole page, don’t skim. Is he part of any groups on LinkedIn? Yes: Social Media Marketing. Continue down the page and you notice he’s got an impressive resume of who he’s worked with in the past and present. He’s been a PR intern, a Digital Strategist, an Artist Manager, a Marketing Manager and now a Partner. This guy knows what he’s doing and has the background to prove it. What kind of skills have people endorsed him with? He’s a many of many talents! Contact information is usually only visible if you’ve managed to connect with the individual. But you can sometimes find websites, social media pages or birthdays. Lastly, does he care about anything outside advertising? Yes, he cares about arts and culture, children, poverty, and alleviation. Here’s a clue. He’s not just a busy executive, he’s a human being who cares about important causes.

Now, all that was a ton of work but it’ll do you wonders in the long run. When you email this person, you start with your introduction (this is an example only, NOT a template):

Dear Matt Lee,

Greetings (or Hello), my name is (insert your name here). I found your information through google and wanted to get in touch with you because I’m a voice over and I’d like to help with any upcoming projects that need a voice.

I’m stopping there because after that, it’s your job to put together a short paragraph acknowledging the person as a human being. “You have an impressive resume on LinkedIn”, or “I really enjoyed how thorough your summary is on LinkedIn” or “It’s mighty impressive that you’re a Partner at one of the coolest ad agencies in (insert city name)”.

(Continue praising their accomplishments for 2-3 more sentences, then get to the point of why you’re contacting him. What can you offer that would help him on future projects. Do you have a website? Referrals? Demos? A home studio? Don’t ask for a job, explain that you’re interested in being a service to them).

(Then end with how you’d love to discuss more of how you can help them as a Voice Over by including a good email address, or phone number and that look forward to hearing from them.)

Sincerely,
(Your name)

I know what you’re thinking. Good heavens that’s soooooo much work for one person and there are potentially hundreds of thousands of names in this ocean of advertising. Well guess what, that’s just one market. Do you want to work in animation? Audiobooks? Narration? Political ads? Video Games? Automotive? Radio Imaging? Promos? Elearning?

Pick the markets you want to be part of and spend 3-4 hours (or at the very least 1-2) a day finding companies associated with them. Create a LinkedIn page, try making connections there. Don’t treat it like Facebook or Twitter. I’m very, very strict with whom I accept as a connection on LinkedIn because it includes my contact info which is for business only. I only connect with Voice Over talent who share a certain list of names that I trust above all else. The rest are people who work in the markets that I’m interested in. Do you have a Facebook business page? If not, make one. But don’t turn it into a personal page. YouTube? Make a page there too. You never know when you may have a commercial, video game footage, narration clips, animation clips, or other samples to share (remember to get permission first unless the client has already posted on YouTube already). Twitter is an absolute must.

Social media is where it’s at my friends. You can find people easily and they can find you. If you don’t want to be on social media then clients can’t find you and they won’t be interested in hiring you.
I don’t advise posting anything political, judgmental or negative of any kind on your pages. It WILL come back on you. I’ve seen it happen more than enough times and it’s not pretty or pleasant. Look at what’s happened recently to actors like Kevin Spacey. He completed a movie that was scheduled to open in a month and after misbehaving was revealed online he was replaced by another actor who filmed all his scenes in less than 6 weeks. Years ago that would cost too much money and seem impossible. Now it’s not. Don’t jeopardize future opportunities!

Get to know potential clients as people first. Acknowledge and show respect for them and all they’ve done. Make it about them, not all about you. Be open to ideas and discussions. If they’re not interested, be courteous and wish them well.

Make 2018 your best year!

Mary Morgan

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